MODAL

MODAL  III  A NEW BRAND FOR BESTBUY

Modal is a new, private brand and line of products and packaging for Best Buy. Ziba redesigned Best Buy’s entire approach to private brands to combat showrooming, by assessing each in-house brand both individually and in relationship to each other. The strategy revealed the need for a new brand including naming, logo, products, packaging and merchandising, to speak to the values of young, savvy consumers. The Modal brand of mobile accessories – phone and tablet cases, Bluetooth speakers, headphones, and product packaging
– exclusively available only at Best Buy

Consultancy | Ziba         Client | Best Buy

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